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Gray Label – Minimalist Organic Kids' Clothing & Accessories

Gray Label offers sustainable, minimalist designer apparel for children up to 12 years old. The collection includes comfortable overalls, soft bodysuits, jackets, rompers, and hats, crafted from high-quality organic cotton. With gentle pastel shades and timeless designs, the garments are skin-friendly, breathable, and durable – perfect for your little ones' everyday wear.

Gray Label – minimalist organic basics in modern earth tones

Looking for timeless, stylish basics for your child that are durable, comfortable, and responsibly made? The Gray Label collection at Little Greenhorn impresses with minimalist designs, high-quality materials, and a thoughtful aesthetic – perfect for kids aged 1 to 8 years.

Brand Story & Values

Gray Label is a Danish brand that blends minimalist fashion with sustainability. Using organic cotton and OEKO‑TEX/GOTS certifications, ethical production, and eco-conscious processes, Gray Label stands for clean lines and mindful choices.

What the Brand Offers

  • Long & short sleeve tops: Subtle hues like sand, taupe, olive – sleek and mix & match ready.
  • Pants & leggings: Comfortable trousers, joggers, and leggings – sturdy for everyday adventures.
  • Dresses & overalls: Simple, easy-cut styles – cozy and flexible.
  • Knit sets & hats: Fine knits in neutral tones – perfect for layering during transitional seasons.

Sustainability & Materials

  • Organic cotton (OEKO-TEX/GOTS): Eco-friendly, chemical-free, and gentle on skin.
  • Fair production: Transparency and ethical standards in every step.
  • Durable & timeless: Designs that grow with your child and last through seasons.

Style & Pairing Tips

  • Capsule look: Mix gray and earth tones for a clean, cohesive outfit.
  • Everyday layering: Shirt, leggings, and knit – perfect for variable weather.
  • Family harmony: Earth tones easily sync with siblings’ and parents’ wardrobes.

Related Brands at Little Greenhorn

  • Donsje – playful premium shoes & accessories – ideal for charming detail additions.
  • Pure Pure – soft neutrals and gentle fabrics – perfect companions to minimalist outfits.
  • Engel Natur – skin-friendly merino & cotton basics – blend perfectly with Gray Label’s aesthetic.
  • PlayUp – vibrant prints and playful silhouettes – add cheerful contrasts to clean basics.
  • Wheat – Nordic-inspired kidswear in natural shades – complements Gray Label beautifully.

Helpful Q&A (Mini‑FAQ)

  • Do sizes run true to size? – Yes, the slightly relaxed classic cuts are great for everyday comfort.
  • Suitable for sensitive skin? – Definitely – GOTS- and OEKO‑TEX-certified fabrics guarantee softness and safety.
  • Care instructions? – Machine wash at 30 °C, iron inside-out, skip fabric softener – helps maintain color and shape.

Gray Label offers your child clean, stylish basics – responsibly made, elegantly simple, and ready for life's little journeys.

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