BEHIND THE SCENES
Our Story
BEHIND THE SCENES
Our Story
BEHIND THE SCENES
Our Story
Who we are
Hey, I’m Dani, mom of two little adventurers.
The inspiration for LiTTLE GREENHORN? That clearly came from my two little greenhorns, Keanu and Noah!
Being little means being wild, having fun, and enjoying life to the fullest – and that’s exactly the feeling our online concept store is all about. Here, you’ll find clothing that looks cool, is sustainable, and ready for any adventure.
Together, we are a small but strong family team, putting our hearts into everything we do. My husband Ben works behind the scenes to keep things running smoothly, while I handpick the most beautiful pieces for our shop.
Our little family business is based in the heart of Augsburg, right in the historic textile district – a place where tradition meets fresh ideas. This is where we live, where we work, and where we bring our passion for quality, sustainability, and style to life.
We want families to discover carefully selected favorites. Our collection goes beyond children's fashion – you’ll also find accessories and sustainable lifestyle products, everything babies and kids need.
After eight years of motherhood, I know one thing for sure: the best clothes are the ones passed down to siblings or friends. Versatile, long-lasting, and simply lovable – that’s exactly what you’ll find here.
We live sustainability by our motto:
GO GREEN IN ANY COLOR YOU LOVE!
What we believe in
At LiTTLE GREENHORN, you’ll find the coolest brands and trendiest styles – carefully curated for little explorers with big style.
Our labels stand for creative designs, top-quality craftsmanship, and sustainable production. The kind of fashion you’d normally discover in the charming hidden boutiques of Amsterdam, Paris, or Copenhagen.
But for us, it’s not just about brands – it’s about the stories and values behind them. We choose partners who impress not only with design and quality but also with ethical and sustainable principles. Whether it’s lovingly handcrafted details, innovative cuts, or eco-friendly materials – every piece in our collection tells its own unique story.
We love finding special pieces. Our selection is for families who value individuality, style, and sustainability. If you’re looking for cool kids’ fashion that’s both trend-conscious and eco-friendly, you’ve come to the right place – we promise!
What matters to us
Our textiles and lifestyle products stand for sustainable style and high quality. We collaborate with brands that embrace responsibility and share our values.
Sustainable Materials
Our manufacturers prioritize organically grown natural fibers – like GOTS-certified organic cotton, free from harmful chemicals. Wool comes from controlled organic animal husbandry (kbT), including high-quality virgin and merino wool, sourced under strict environmental and animal welfare regulations. Functional textiles are made from recycled polyester, supporting a circular economy.
Responsible Production
Most of our products are made in the EU and neighboring European countries, ensuring short supply chains and high production standards. For products from other regions, we carefully select partners who uphold fair working conditions, transparent supply chains, and the highest social standards.
Commitment to Environment & Society
Many of our partners are actively involved in environmental protection and social projects. Whether supporting local initiatives or striving for climate-neutral production, our products don’t just look good – they help make the world a little better.
Sustainable Shipping
We ship carbon-neutral with DHL GoGreen and minimize waste wherever possible. Our packaging is eco-friendly, reusable, and lightweight. Shipping bags are made from compostable materials, ensuring that not just the contents but also the packaging stays green.
» Be bold, wild, and wonderful! «
― Pippi Longstocking, Astrid Lindgren
About LiTTLE GREENHORN – Sustainable Kidswear & Concept Store
We are a family-run concept store based in Augsburg, passionate about high-quality and sustainable kidswear. Here you’ll find fair fashion, stylish accessories and handpicked lifestyle products for babies, boys and girls – curated with heart, responsibility, and a love for design.
FOR OUR
Greenhorns
Shop consciously and with a clear conscience.
Sustainability meets style – get inspired and explore our selection of sustainable kidswear!